The City Fish Market is a restaurant in Florida with an upscale-casual atmosphere, multiple dining rooms, and its own market. From gracious service to a wide selection of expertly-prepared fresh seafood, Fish Market is a relaxing retreat. It sits on a sparkling lake where the guests enjoy the view while they enjoy the fresh food and the soothing blues. The highlight of the restaurant is passing a fresh seafood counter to get to the reception desk and into the elegant restaurant with its clean, white decor. The City Fish Market has become a popular spot to meet, greet, and grab drinks at in South Florida. Its Executive Chef is Anthony Hoff, who shares his enthusiasm for food. The City Fish Market is owned by Buckhead Life Restaurant Group. Their philosophy for success is based on the “thousands of little things that make the Buckhead Life experience unlike any other”. The CEO and founder of Buckhead Life Restaurant Group, Pano Karatassos, started with a passion for food and pioneering spirit to create a company/ culinary renaissance that put Atlanta’s restaurants on the map.
Objective: For the City Fish Market I created a website that featured a full screen background, fixed top menu, and imagery that would convey their fresh brand. I wanted to separate this market/restaurant from the others under the Buckhead Life Restaurant Group because it currently lacks distinction. A clean, atmospheric design that accentuates the feeling of fresh food by the lake was key!
Alternate Version (Dark)