Branding, Website Design
A startup wellness company had been conducting research for an all-natural energy drink. This revolutionary energy drink product was in need of a proper execution strategy to be used at the conclusion of their studies. With no target market or branding, they wanted a complete marketing plan targeting one specific market. Among those markets that needed research were college students, gamers, information technology workers, and teachers.
Our team created a marketing plan that targeted the information technology consumer market. Focusing on its zero sugar, zero caffeine promise, our plan recommended marketing strategies and tactics for a successful launch towards this market.
The report outlined the current situational analysis of the company and provided extensive research about the recommended targeted market of information technology professionals. We also developed a brand identity which included packaging design and web design.
Class: Marketing Strategy (Undergrad)