Erik Martinez Rodriguez | Graphic Designer

Dixie Center for the Arts

Branding

Problem:

The Dixie Center for the Arts had no marketing or design role as it was ran by volunteers for years. As the new executive director stepped in, he needed to build an identity to carry out his new season.

Results:

The collaboration between the executive director and board of directors led to the creation of marketing materials for all season shows. A new division was also launched to cater to its youngest patrons.

Lisa Spann & Company: Dance Floor Edition

Instagram Post

Poster

Facebook Header

About The Show:

The Dixie Center for the Arts closed its 2018-2019 season with the show-stopping “Lisa Spann & Company: Dance Floor Edition” concert on Thursday, April 25. Lisa Spann & Company was well known over the I-20 corridor for their classic rock, blues, jazz, and hits from the ‘60s, ‘70s and ‘80s. This time around, they wanted to create a show to fill the dance floor with cheek to cheek and boogie shoe dancing.

About The Design:

To capture the essence of the dance floor, I wanted to create graphics that told people we were gonna get down and boogie. What better way than to set the mood than to a disco ball and lights.

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SEASON SHOWS BRANDING AND SOCIAL GRAPHICS

Instagram Post

Poster

Facebook Header

About The Show:

The Dixie Center in conjunction with The RussTown Band presented a new chamber music group to North Louisiana. The concert was created as a way to raise money for the preservation of the interior of the Dixie Center. The program included a variety of music from classical to jazzy.

About The Design:

This design was created using the Procreate application. The illustration was hand-drawn and based on the idea of music keeping the Dixie Building together. The ribbons of music wrap around the building as if they were providing aid to the building. The text was also hand drawn and added a more natural feel to the overall design.

Process Video On Procreate App

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About The Show:

The first show of the 2019-2020 Dixie Season of "Nostalgic Momentum" was a highly energetic show that focused on performing songs by America's Band, The Beach Boys.

About The Design:

Because this was an established act, we were given a set of assets which included photographs of the members, postcards, logo assets and more. I was inspired by a postcard that was included that was very colorful that highlighted instruments and beach objects. I took the same idea and did color overlays on top of member photos.

Poster Display

Inspiration

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About The Show:

The South Louisiana comedian delivered the humor and laughter of the Creole culture. With an energetic mixture of material based on his rich Creole heritage and his life as a father of 3 independent daughters, Jerrod weaved a cast of characters, trying adventures, and tales of small-town life with intensity, animation, and a myriad of truth.

Jerrod held a FREE workshop for kids and youth part of the first event for the Dixie Discoveries and Troupe Dixie initiative. Participants learned about stand-up comedy, developed a 1-3 minute joke, and learned what it takes to deliver jokes and get guaranteed laughs!

At the 7 pm performance, participants were able to get on stage and open the show for Jerrod!