AN IDENTITY BUILT ON OUR SHINING LOCAL TALENT
BRAND IDENTITY & SOCIAL MEDIA EXECUTIONS
With an already established logo, the NELA Music Awards was in need of an art direction that would allow them to capture the high quality of the talent they were recognizing. Taking elements from their existing logo, I was able to create brand elements that were cohesive, elevated their image, and helped expand their brand message of showcasing the musical talent in NELA.
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IMPORTANCE OF BUILDING AN IDENTITY
Branding a music awards show is crucial because it creates a unique identity and helps the event gain momentum locally. A strong brand entices sponsors which are vital to the awards show. At the same time, highlighting local talent during the awards show is equally important, as it fosters community pride, boosts regional music scenes, and provides emerging artists with a platform to shine on a larger stage. By balancing both a solid brand and a focus on local talent, the show can create a meaningful connection with its audience while also nurturing the growth of the music industry at the grassroots level.
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BRAND PRESENTATION
BUILDING A COHESIVE AND RECOGNIZABLE IDENTITY OVER DIFFERENT PLATFORMS
BRAND EXTENSION
HALL OF FAME EXHIBIT DESIGNS
