AN ALTERNATIVE TO CAFFEINE TARGETED TO IT PROFESSIONALS
MARKETING SENIOR CAPSTONEA startup wellness company had been conducting research for an all-natural energy drink. This revolutionary energy drink product was in need of a proper execution strategy to be used at the conclusion of their studies. With no target market or branding, they wanted a complete marketing plan targeting one specific market. Among those markets that needed research were college students, gamers, information technology workers, and teachers.
The report outlined the current situational analysis of the company and provided extensive research about the recommended targeted market of information technology professionals. We also developed a brand identity which included packaging design and web design to accompany our findings
DELIVERABLES
Marketing Plan Report
Branding
Packaging Design
Web Design
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MARKETING PLAN
ADDRESSING POTENTIAL POSITIONING & VALUE DELIVERY
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WEB DESIGN
CREATING TRUST & TRANSPARENCY WITH WEB
