A DECOY THAT BLENDS IN THE FIELD AND A BRAND THAT STANDS OUT AMONG THE REST
BRAND IDENTITY & PRODUCT DESIGN
Two hunters set out to develop 100% American-made decoys designed to help hunters succeed in the field. Their vision was to create authentic, lightweight duck decoys that combined practicality with realism. With this goal in mind, I was entrusted with developing a brand identity for their product and had the opportunity to contribute to the product design itself. Under their expert guidance, I created duck, goose, and turkey decoy compositions optimized for production using coroplast material.
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CREATING AN IDENTITY THAT PROPELS THEM FORWARD
Thinking ahead, the logo needed to be able to work as an icon that could be placed on the decoys themselves. It needed to be simple, yet recognizable. We did not want an overly generic logo that looked too corporate. We wanted it to live by itself and still told the story of what the brand was about - geese/ducks. Two main ideas rose from initial sketches and conversations. Ultimately they landed in the icon that blended the "P" and a head silhouette of a goose. This was the beginning of their brand.
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BRAND PRESENTATION
CREATING REALISTIC SILHOUETTES
Introducing the Phantom Decoys silhouettes, a must-have for any avid hunter or outdoor enthusiast. These intricately designed silhouette come in packages featuring different head positions which include feeding, sleeping, alert, and idle. Crafted with high-quality materials, made in the USA, these silhouette are durable and weather-resistant, making it ideal for outdoor use. These decoys are also designed to keep the glare off of the spread to add an even more realistic view from above. Whether you're setting up a hunting blind or bouncing from field-to-field, these silhouettes are sure to impress. Enhance your outdoor experience with our products.
